What we do

Spotting a gap in the market for effective publicity and event coordination within the arts and entertainment industry, in 1996 Bridget van Oerle – having studied theatre crafts at what is today the Tshwane University of Technology, and subsequently working as a publicist and company manager for PACT Drama as well as a theatre agent – decided to open her own company specialising in this sector.

Since then, through imaginative campaigns and sheer hard work, BUZ has zoomed to take up a position at the forefront of the arts publicity industry. The company's raison d'être remains the same: using a hands-on approach to dynamic communication.

This ethos has seen BUZ chalking up great success in liaising with the media; preparing, placing and managing stories; and implementing tactical and strategic campaigns to showcase a company's or event's strengths to the best possible advantage.

For each publicity campaign, BUZ will prepare concise or in-depth articles custom-designed to the needs of each targeted publication, and will thoroughly prepare clients for television and radio appearances.

No job is too big or too small: we work on regional, national and foreign projects and therefore have a broad network of media contacts.

What we can do for you

In today’s constrained economic climate, companies want to make sure they’re getting sufficient bang for their buck. They are more reluctant than ever to pour money into marketing and publicity budgets, which are often seen as yielding intangible, immeasurable or “soft” returns.

For this reason, they need to see results – and results are what BUZ can offer.

With our strategic and individualised approach to each project, and thanks to our extensive media contact base, we energetically pursue targeted publicity across a range of platforms, from print to digital, from radio to television.

In addition, we offer the convenience of being a one-stop shop that can coordinate launches and handle media liaison, consultation and functions, aided by our extensive network of national suppliers and agencies. Our media releases are written by specialist journalists who are familiar with media styles and conventions, and can therefore produce accurate, well-written, polished content that is print-ready.

Because BUZ Publicity treats each client and project as having its own identity, clients can be assured of a personalised, tailor-made and focused media campaign to ensure maximum coverage.

After looking at your publicity needs, we will prepare a comprehensive report and strategy recommendations. Once the campaign has been implemented, clients receive ongoing feedback as well as regular reports and media clippings.

Services in a nutshell

  • Publicity
  • Promotions
  • Launches
  • Festivals
  • Eventing
  • Media liaison
  • Media strategy
  • Sponsor benefits / Trade exchanges
  • Media partnership
  • Project management
  • Promotion of brand awareness
  • Marketing

People who like us

  • Shaun O Shea
    City of Joburg Region F
    011 376 8530
  • Manqoba Mkize
    previously with NMD / Urban Genesis
    083 319 5026
  • Kate Shand
    previously with NMD / Urban Genesis
    082 884 4085
  • Steven Sack
    Arts Culture and Heritage Services
    011 373 7502
  • Dawn Robertson
    GTA
    082 337 1060
  • Jolene Pinto
    Gauteng Department of Sports, Arts Culture and Recreation
    011 355 2703
  • Michelle Constant
    CEO Business Arts South Africa
    011 832 3000 / 0832655000
  • Adrienne Sichel
    Arts and Culture Journalist The Star
    082 926 7941
  • Susie Mabie
    Transnet Foundation
    011 308 2479
  • Mpho Molepo
    South African Theatre Initiave
     082 926 2642
  • Hilton Lawler
    082 577 9846
  • Tebogo Alexander
    Executive Producer Weekend Live
    011 714 6804
  • Kobus Burger
    ex Arts Editor Die Beeld
    082 950 7327
  • Benjamin Mfaba
    ACUMDA
    083 480 3115
  • Braam Wessels
    Telkom Head of Marketing
    012 311 1538
  • Phyllis Klotz
    Sibikwa Art Centre
    011 422 4359